When I wear my social media hat, I get addicted to real time analytics. Whether it's bit.ly or Facebook, the data absolutely shapes my behavior and helps me do my job better - instantly! I actually think Facebook made a big mistake by taking the little graph off of the pages main view. Now they give you some general up or down data, but I always thought the graph was very motivating.
Now I'm switching gears and relishing AdWords feedback. But it is *much* more complicated. What's it all mean, Mr. Natural? I'm having a great time figuring it out. Trying to balance my instinct to tinker with the need to not introduce too many new variables -- otherwise I won't know how to assess the new data.
Just for Akiva: ASSESS ALL THE THINGS!