![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjczKT6_y4eo7O8xB8X_xYxKbOsI8z1fvneVBiAPqUIniIRg1WSY5O6RKND04t5Vy_6DiIX8s37ALhIRZvY04rS2m-CaNf8-TMemo4vLNgaC6P7tHUM-8D03pbHdrHx-KB6mbBP/s1600/natural.jpg)
When I wear my social media hat, I get addicted to real time analytics. Whether it's bit.ly or Facebook, the data absolutely shapes my behavior and helps me do my job better - instantly! I actually think Facebook made a big mistake by taking the little graph off of the pages main view. Now they give you some general up or down data, but I always thought the graph was very motivating.
Now I'm switching gears and relishing AdWords feedback. But it is *much* more complicated. What's it all mean, Mr. Natural? I'm having a great time figuring it out. Trying to balance my instinct to tinker with the need to not introduce too many new variables -- otherwise I won't know how to assess the new data.
Just for Akiva: ASSESS ALL THE THINGS!
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